Launch

For intimates start-ups

Entering the industry for the first time can be daunting - I know, I’ve been there!
With this package you benefit from my 16 years of expertise as I guide you though every stage through to launch and beyond.

Venture

For retailers and hospitality brands launching a house intimates line

You have a trusted business and a loyal customer base, and you're ready for something special with your name on it.
I'll take your house line from first concept through to delivery, giving it the polish and category expertise of an established name.

Growth

For fashion brands expanding into an intimates category

You’ve already built the brand, a product range, and found your customer. Now it’s time to grow into a new category.
Having worked in-house as well as had my own brand, I can manage the entire implementation and prepare your team to take on the production.

Elevate

For established intimates brands

Perhaps you’re looking for a fresh creative eye or you’d like to explore a premium-level range?
I am able to creatively direct, or slot in alongside your existing team, to infuse your products with my signature trend-setting design style.

Strategy

Category insight
Competition
Market positioning
Range planning
Go-to-market strategy

Product

Trend
Creative concepts
Product design
Embroidery design
Production management

Image

Branding
Visual identity
Art direction
Styling

Support

Industry expertise
Guidance
Connections network
Mentorship/advisory

Package: Launch

Studio Pia

Building a multi-million pound lingerie brand from an £8k loan

I didn't set out to start my own brand - but after several years in-house and freelancing, I had the contacts, experience, and a clear gap in the market I wanted to fill.Studio Pia launched with a simple but, at the time, radical goal: beautiful, luxurious pieces made from ethical materials - at a moment when 'sustainable lingerie' still meant beige and basic.In the early days I ran every part of the business myself, from design and production to branding and sales. I learned a lot, and quickly! But creative concepts and design were where I really flourished - particularly embroidery design, which became the brand's real point of difference.From an £8k loan, I grew Studio Pia into a multi-million pound brand across international ecommerce and wholesale, with designs worn by Lily Allen, Rosalía, and Doja Cat.And now I'm doing it all again, applying everything I learned to my new bridal brand, Leaina.

Package: Venture

Dolci Follie

Boutique introducting a signature house lingerie line

Dolci Follie owner, Simona Walters, approached me to help her create the first luxury lingerie capsule collection under the Dolci Follie brand.Simona's customers had been looking for exquisite lingerie pieces that they could wear out, without feeling too exposed.The brief stipulated that the collection should be made from draped silk, in the brand's signature creamy-gold palette with gold hardware, and utilising adjustable sizing techniques.
My role was to design, develop, and sample all styles.I tested various bust draping techniques, and once perfected, developed it for use throughout the capsule, designing complementing pieces that would appeal to Simona's customer demographic.The final result was really strong, and this led to subsequent collaborations, creating bespoke items for Dolci Follie private clients.

Package: Elevate

Honey Birdette

Lingerie brand sourcing design talent for European expansion

The founder of Honey Birdette, Eloise Monaghan, had been impressed with my work at Bordelle, and approached me to design for the brand.The Australian lingerie company had been growing quickly, and Eloise and the Design Manager were looking for a fresh creative perspective ahead of their European expansion.I started out by undertaking trend research at the renowned Paris trade show, and from this, created four key design concepts for the team to choose from.I developed designs from the 'fishnet' concept in line with the brand's preference for moulded cup styles, using a graphic net lace I'd sourced at the show. I also designed custom branded hardware accessory that tapped into the 90's-esque vibe.The collection performed well commercially, and was later reproduced in a leopard colourway.

Advisor

“Pia is an entrepreneur and leader who has created a luxury brand with great differentiation. She has taken a highly professional approach to her business through all functions and creates a unique product.”

Jennifer Anton

Ex Global Marketing Director @ La Perla

Client

“What an amazing designer. Pia takes time to understand what you as a brand love, she goes above and beyond to ensure your designs are executed to a high standard.
A'zaira Intimates truly found an exceptional designer and would most certainly work with her for other arising projects.”

Evangeline Poku

Founder @ A'zaira Intimates

Industry Expert

“Pia Harpur is always ahead of the field in innovation and design. Her ability to create both whimsical designs and then tune into everyday luxury is unequalled. And again ahead of the game when it comes to using planet-friendly materials in peace silk and recycled satins.”

Pamela scott

Editor @ Underlines Trade Magazine